Taking a look at how online content has transformed contemporary media

Taking a look at how online content has transformed contemporary media

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Taking a look at how the internet has changed the way we are accessing media and current affairs.

In today day, online platforms have made it substantially easier for everybody to produce and distribute material. Previously, producing material for a wide audience mandated access to a series of important resources and financing. Currently, with making use of mobile phones and typical digital technologies, digital media content examples like short form videos, website posts and podcasts can be quickly developed with just a couple of standard gadgets, in addition to reaching a massive audience, very quickly. This has opened the door for more diverse more info voices, specifically those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, meaning that social media has created a place for underrepresented neighborhoods to share their narratives.

The rise of internet content has completely changed what is meant by the term mass media. Previously, mass media followed a hierarchical arrangement, using a top-down media model. Typically, a small group of professionals, such as newspaper publishers or broadcasters, who would develop material for big audiences who mostly just consumed it. Nevertheless, at present, with the help of the internet, the face of media has seen considerable change, making the consumption and availability of media a lot more open and interactive. With accessibility to popular social media platforms, new media examples are showing that people can develop and share their own material, just as quickly as they can consume it. Social media has allowed anyone to add to public conversations, instead of simply the major media providers therefore as a result, mass media is no longer managed by a few huge voices. Rather, it is spread out throughout millions of user narratives worldwide.

In the digital media landscape, what we see on the internet is largely decided by algorithms which are formed by our online habits. Each social media channel uses its own automated system to suggest new material and advise material that will appeal to the user. The types of media content examples that will be revealed to a user is developed to keep users engaged. The algorithms are developed to keep individuals stimulated by suggesting and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be practical, it can limit the areas of media that people are subjected to, developing more segmentation and bias among users around social issues. Those who are involved in media production, such as the founder of the fund that has stakes in Sky, for example, would recognise the effect of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced content in the media landscape.

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